Apple wrote the story of the tablet, didn’t they? This week, we’ve seen a lot of new heat brewing in the tablet space. Apple unveiled two new iPads: a Mini and 4th Generation iPad. But with the recent Nexus 7 and the new Kindle Fires, it already looked Apple may have been given a run for its money. In only a couple days, Microsoft will be selling Windows 8 RT, the tablet version of Windows 8, along with the x86 desktop versions of the new Windows. With Windows 8 RT, Microsoft is bringing not only its own Surface tablets, but other Windows PC makers are jumping on board. Apple just announced its iPad 4th generation, along with the 7.9″ iPad Mini, which while cheaper than the regular iPad is also slightly larger than competitors in the size range.
Can a new logo, public image, marketing campaign, and entirely rethought strategy change the Microsoft we thought we knew? Microsoft is doing a lot to change who they are as a public company. As BGR editor Zach Epstein points out, Windows for the longest time has been an operating system that people used, but not one that necessarily inspired the advocacy of passionate followers. Things start to look different with Surface RT, starting at $399. Add $99 for the touch-sensitive keyboard-case, another $10 if you want the thicker cover with press-able keys, and you have a premium device. A 10.6″ ClearBlack screen, the thickness of an iPad 3rd gen, XDXC switchable ports, USB, and the Magsafe dock make it one-of-a-kind. The Surface is a device the likes of which we’ve never seen from Microsoft, and we’ve never seen anything like this for advertising from them, either. First airing after a new Dancing with the Stars episode, this commercial gives Microsoft some jazz that Ninja Tuna and Bob Acri never could. Read more on Surface, on Windows.
You really didn’t think you would be shocked this time, did you? But, nonetheless, you are as Apple unveils an entirely new generation of iPad, instead of a refresh. Starting at $499 (WiFi) and $629 (LTE), the 4th gen iPad has many similarities to the iPad 3, but it has a few new specifications, including a 720p HD camera, faster WiFi, and the Apple A6X processor. What most people did expect is the iPad Mini, a device to compete with smaller tablet counterparts running Android. It will run you $329 (WiFi) for the lowest memory, but it gives you your premium Apple product with access to the vast wonders of the App Store and other services. Read more.
It’s been a huge week for technology already, and enough headlines that it’s hard keeping up. Thankfully, you don’t have to.
We’ll start today with Amazon’s announcements on the Kindle Fire HD tablets. Amazon has been leading the pack of Android tablet vendors with its first generation of Kindle Fire tablets, and now they’re looking to make that gap even wider. The two new tablets are 7.0 and 8.9-inch tablets, both with an impressive 1920 x 1200 resolution display. These displays are high quality screens, beating out most of competing tablets though not quite rivaling the new iPad. Starting at $199 for the 7-inch and $299 for the 8.9-inch, Amazon is offering quite a deal. Also announced was a slightly updated version of the original Kindle, selling soon for only $159. All of these tablets will see the benefits of some of Amazon’s newest software offerings, such as the new Kindle Serials, a way for consumers to subscribe to a text and get all future issues. Aside from those three devices, Amazon announced its next e-reader, the Paperwhite, with a superior screen with sharper-than-ever-text. With all of the above and more, Amazon is offering more than just another reader or tablet. Read more.
The next big story is really two: Nokia. Just having unveiled two new devices with surprising new technology, the world was shocked to find Nokia’s stocks drop once again. The company’s stock prices have steadily been spiraling downward, and Wednesday’s new 16% dip in stock value doesn’t look good. Stormy company forecasts aside, one would never expect a company as low as Nokia financially to unveil the kind of devices shown only Wednesday. The Lumias 920 and 820 aspire to be the best camera phones in history, and may very well be. the Lumia 920 features PureView camera technologies previously well-proven by Nokia and many camera specs which beat any other smartphone out there, such as the F/2.0 aperture and large sensor. Finishing off is the “floating lens” technology, acting as mechanical frame stabilization in real-time. While the camera is only 8.7 MP, the BSI sensor allows for high-density oversampling of pixels, which means pictures will be very sharp. The 820 may lack PureView technology, but still has an impressive camera with many improvements. To top it off, both phones feature a new screen technology, more sensitive than conventional capacitive touch screens. Read more.
Tune in next week for more weekly news!