New Microsoft “Surfaces”, iPad Mini and 4th Gen
Apple wrote the story of the tablet, didn’t they? This week, we’ve seen a lot of new heat brewing in the tablet space. Apple unveiled two new iPads: a Mini and 4th Generation iPad. But with the recent Nexus 7 and the new Kindle Fires, it already looked Apple may have been given a run for its money. In only a couple days, Microsoft will be selling Windows 8 RT, the tablet version of Windows 8, along with the x86 desktop versions of the new Windows. With Windows 8 RT, Microsoft is bringing not only its own Surface tablets, but other Windows PC makers are jumping on board. Apple just announced its iPad 4th generation, along with the 7.9″ iPad Mini, which while cheaper than the regular iPad is also slightly larger than competitors in the size range.
Can a new logo, public image, marketing campaign, and entirely rethought strategy change the Microsoft we thought we knew? Microsoft is doing a lot to change who they are as a public company. As BGR editor Zach Epstein points out, Windows for the longest time has been an operating system that people used, but not one that necessarily inspired the advocacy of passionate followers. Things start to look different with Surface RT, starting at $399. Add $99 for the touch-sensitive keyboard-case, another $10 if you want the thicker cover with press-able keys, and you have a premium device. A 10.6″ ClearBlack screen, the thickness of an iPad 3rd gen, XDXC switchable ports, USB, and the Magsafe dock make it one-of-a-kind. The Surface is a device the likes of which we’ve never seen from Microsoft, and we’ve never seen anything like this for advertising from them, either. First airing after a new Dancing with the Stars episode, this commercial gives Microsoft some jazz that Ninja Tuna and Bob Acri never could. Read more on Surface, on Windows.
You really didn’t think you would be shocked this time, did you? But, nonetheless, you are as Apple unveils an entirely new generation of iPad, instead of a refresh. Starting at $499 (WiFi) and $629 (LTE), the 4th gen iPad has many similarities to the iPad 3, but it has a few new specifications, including a 720p HD camera, faster WiFi, and the Apple A6X processor. What most people did expect is the iPad Mini, a device to compete with smaller tablet counterparts running Android. It will run you $329 (WiFi) for the lowest memory, but it gives you your premium Apple product with access to the vast wonders of the App Store and other services. Read more.