Taking a look at mobile computing, the fine line between phones and the tablets has become faint. Google has a full line-up of Nexus brand devices from a 10″ tablet to the new fourth generation Nexus phone, and we’ll compare them to their competitors. Then, we look at why the upcoming “The Hobbit: An Unexpected Journey” is like no movie before.
Apple wrote the story of the tablet, didn’t they? This week, we’ve seen a lot of new heat brewing in the tablet space. Apple unveiled two new iPads: a Mini and 4th Generation iPad. But with the recent Nexus 7 and the new Kindle Fires, it already looked Apple may have been given a run for its money. In only a couple days, Microsoft will be selling Windows 8 RT, the tablet version of Windows 8, along with the x86 desktop versions of the new Windows. With Windows 8 RT, Microsoft is bringing not only its own Surface tablets, but other Windows PC makers are jumping on board. Apple just announced its iPad 4th generation, along with the 7.9″ iPad Mini, which while cheaper than the regular iPad is also slightly larger than competitors in the size range.
Can a new logo, public image, marketing campaign, and entirely rethought strategy change the Microsoft we thought we knew? Microsoft is doing a lot to change who they are as a public company. As BGR editor Zach Epstein points out, Windows for the longest time has been an operating system that people used, but not one that necessarily inspired the advocacy of passionate followers. Things start to look different with Surface RT, starting at $399. Add $99 for the touch-sensitive keyboard-case, another $10 if you want the thicker cover with press-able keys, and you have a premium device. A 10.6″ ClearBlack screen, the thickness of an iPad 3rd gen, XDXC switchable ports, USB, and the Magsafe dock make it one-of-a-kind. The Surface is a device the likes of which we’ve never seen from Microsoft, and we’ve never seen anything like this for advertising from them, either. First airing after a new Dancing with the Stars episode, this commercial gives Microsoft some jazz that Ninja Tuna and Bob Acri never could. Read more on Surface, on Windows.
You really didn’t think you would be shocked this time, did you? But, nonetheless, you are as Apple unveils an entirely new generation of iPad, instead of a refresh. Starting at $499 (WiFi) and $629 (LTE), the 4th gen iPad has many similarities to the iPad 3, but it has a few new specifications, including a 720p HD camera, faster WiFi, and the Apple A6X processor. What most people did expect is the iPad Mini, a device to compete with smaller tablet counterparts running Android. It will run you $329 (WiFi) for the lowest memory, but it gives you your premium Apple product with access to the vast wonders of the App Store and other services. Read more.
Today in Los Angeles, Microsoft revealed their all-new line of Windows 8 tablets. The new Windows 8 tablets come with extremely thin case/keyboard combinations, along with a slick stand. They look to be more portable than laptops and more functional than any tablets we’ve seen yet. Running Windows 8 and with all the bright cases, the 10.9″ tablets look great. Microsoft if making its own hardware, and the news-world drama which ensued was reminiscent of an Apple announcement.
Two devices were announced: a Windows RT version and a Windows 8 Pro version. This means that the RT version is running on ARM, so will be lighter, thinner, and cheaper, while the Windows 8 Pro version is traditional x86 architecture. This also means that some capabilities are limited, such as all features of Microsoft Office “2013”. The Windows RT version will come in 32 GB and 64 GB versions, while the x86 version will be 64 GB and 128 GB. The breakdown of the differences is in the chart below.
Here’s a promotional video which is pretty sweet, but not terribly informative:
We haven’t heard anything on prices yet, but we’re told they will compete with today’s ARM tablets and Ultrabooks accordingly. My guess on pricing is that Microsoft will be extremely competitive, but I would still expect to pay at least $299 for the Windows RT version, and a couple hundred more for the 8 Pro, but we don’t know until Microsoft discloses it. Plus, we can look forward to other devices coming from third-party OEMs like Samsung. All this and more is set to come Q4 this year.